The Affiliate hereby agrees, warrants, and undertakes:
7.1. The Affiliate represents and warrants, to the best of its knowledge, that it has not engaged in any activity involving fraud, dishonesty, or criminal conduct that would materially affect its ability to perform under this Agreement.
7.2. The Affiliate shall comply with all applicable laws, regulations, licensing requirements, advertising standards, and anti-money laundering regulations applicable to its marketing activities.
7.3. It shall comply, and shall ensure that all of its employees, principals and agents, comply with all applicable federal, state and local laws, regulations, and industry standards, including but not limited to, any permit, licensing, qualification, registration, data protection, or other requirements with respect to the business of the Affiliate or any activities conducted in connection with this Agreement (collectively, “Affiliate Requirements”). Additionally, the Affiliate acknowledges and agrees that it will not promote illegal activities, including, but not limited to, illegal offshore gaming websites on the Affiliate Website(s) or any other websites or marketing platforms owned and operated by the Affiliate. Affiliate acknowledges and agrees that the Affiliate Program may monitor the Affiliate Website(s), other marketing platforms owned and operated by the Affiliate, and the Affiliate’s social media accounts and podcasts to ensure compliance with this prohibition, and may take appropriate actions for non-compliance, including, but not limited to, terminating this Agreement.
7.4. By entering into this Agreement, the Affiliate represents and warrants that it does not currently advertise or otherwise promote any illegal activities, including, without limitation, the operation of online gaming sites.
7.5. To use its best efforts to actively and effectively advertise, market and promote Our Brands, the Website, and the Services as widely as possible in order to maximize the benefit to the Parties and that it will abide with the guidelines of the Affiliate Program as may be forwarded from time to time and/or accessible online. The materials appearing on its Affiliate Website, with the exception of Materials provided by us will comply with all applicable laws, rules and regulations and will not infringe upon the copyrights, trademarks or intellectual property rights of any person or entity.
7.6. The Affiliate shall use commercially reasonable efforts to advertise, market, and promote Our Brands, the Website, and the Services in accordance with this Agreement and any guidelines issued by the Affiliate Program from time to time.
7.7. To be solely responsible and liable for the distribution, content and manners of its marketing activities including, without limitation, any content, images and information included in such marketing activities and any other actions that it may take, directly or indirectly, in connection with this Agreement, which must be professional, proper and lawful under applicable laws and in accordance with this Agreement.
7.8. To develop and/or implement marketing and/or public relations strategies which adhere to the Regulatory Advertising Guidelines and rules set out in the advertising codes and marketing guidelines issued by authorities in jurisdictions where the Services are provided, including without
limitation, any laws, regulations, guidelines relating to the content and nature of any advertising or marketing, consumer protection and privacy matters.
7.9. To not perform any act which is libelous, discriminatory, obscene, unlawful, or otherwise unsuitable or which contains sexually explicit, pornographic, obscene, or graphically violent materials, which is, in our sole discretion otherwise unsuitable.
7.10. To not actively target any person who is under the legal age, this is to any person who is less than 18 years old (or such higher age as may apply for sweepstake in the jurisdiction that you are targeting), even if the age of majority in the location you are marketing is younger than 18 years old.
7.11. To not actively target any jurisdiction where sweepstake and the promotion thereof are illegal.
7.12. To not portray, condone or encourage sweepstake behavior that is socially irresponsible or could lead to financial, social or emotional harm, or conduct any type of marketing that promotes irresponsible gaming behavior such as to persons having economic constraints, limitations on the capacity to understand information, mental health issues, or showing indicators of problem gaming.
7.13. To not develop and/or implement marketing and/or public relations strategies which are misleading, pressure the player, trivialize gaming, portray gaming as indispensable or as a solution to problems, or encourages anti-social behavior.
7.14. To not in any way alter, change, intercept, modify, redirect, interfere the use of the Marketing Materials, the Tracker or remove or alter the location of any Tracker, the operation or accessibility of the Website, , Our Brands or any page thereof, as provided by the Affiliate Program via its affiliate software, without the prior written authorization from the Affiliate Program.
7.15. To not place Marketing Materials and/or Our Brands on any website or other channel, where the content and/or material on such website or channel: (a) infringes any third party's rights, including intellectual property rights; (b) copies or resembles Our Brands or any component thereof, in whole or in part; (c) disparages us or otherwise damages our goodwill or reputation in any way; or (d) frames any page of the Website and/or Our Brands in whole or in part.
7.16. To not register as a Player on behalf of any third party or authorize or assist (save by promoting the Website, Our Brands and Services in accordance with this Agreement) any other person to register as a Player.
7.17. To not take any action that could reasonably cause any potential Player and/or end-user confusion as to our relationship with you or any third party, or as to the ownership or operation of the Website, the Services and/or Our Brands on which any functions or transactions are occurring.
7.18. To not post, serve or publish any advertisements, communications or promotional content promoting the Website, our Services or Our Brands, from or within the Website, Our Brands and/or any part of the Website pages thereof (for example and without limitation through any "framing" techniques, pop-up windows or pop-under windows) to target potential Players from the Website and/or Our Brands itself.
7.19. To not cause the Website, and/or Our Brands (or any parts or pages thereof) to open in a visitor's browser or anywhere else used for accessing the Services other than as a result of the visitor clicking on banners or text links contained as part of any Marketing Materials.
7.20. To not attempt to intercept or redirect (including, without limitation, via user-installed software) traffic from or on any website or other channel that participates in our Affiliate Program or with which we are otherwise engaged.
7.21. To not use any means to promote websites which resemble in any way the look and/or feel of the Website, and/or Our Brands whether in whole or in part, nor utilize any such means or website and/or channel to create the impression that such website are the Website and/or Our Brands (or any part of the thereof).
7.22. To not violate the terms of use and any applicable policies of any search engines or other platforms (if applicable).
7.23. To not attempt to communicate to Players whether directly or indirectly to solicit them to move to any website or not owned by us or for other purposes without our prior approval and it will not send any form of direct marketing in relation to the Services, unless it has received a prior authorization in writing from the Affiliate Program. If the Affiliate has obtained prior written authorization from Affiliate Program to carry out direct marketing, then in addition to the other warranties set out in this Agreement, the Affiliate warrants that it shall: (i) not send any direct marketing to any individuals who are under 18 years of age (or such other age solely as expressly permitted by the Affiliate Program in respect to an applicable Jurisdiction); (ii) not send any direct marketing to any individuals who have self-excluded or who are otherwise prohibited by law from being sent such
marketing materials; and (iii) only send direct marketing to those individuals who expressly agreed to receive such marketing communications, if such consent is required under any applicable law or regulation or otherwise required by the Affiliate Program.
7.24. The Affiliate shall comply with the terms of use, advertising policies, and applicable rules of all search engines, social media platforms, ad networks, app stores, and other third-party platforms used in connection with the Promotions, and shall not bid on, purchase, or otherwise use Our Brands, trademarks, or confusingly similar terms as keywords, handles, identifiers, or targeting terms without prior written approval.
7.25. To perform its obligations in a workmanlike manner, in accordance with the standards of care and diligence and the level of skill, knowledge, and judgment normally practiced by companies in performing services of a similar nature.
7.26. That in gathering information for and/or creating any promotions, Affiliate did not and will not invade the privacy or otherwise violate the rights of any person including, but not limited to, publicity, privacy and other intellectual property rights; and will obtain appropriate consent (if required) to collect, store, use, process, and share consumer information in a manner that will allow both Parties to fulfill their obligations under this Agreement.
7.27. It will adhere to the Regulatory Advertising Guidelines and to reasonable marketing policies and brand guidelines that the Affiliate Program makes available to the Affiliate ahead of performing the promotions and it will perform under this Agreement in compliance with applicable laws, rules and
regulations.
7.28. It will appropriately disclose the connection between the Affiliate Program and the Affiliate.
7.29. It will not knowingly create advertising copy or Promotions that contain: (A) false, misleading, inaccurate, or deceptive statements or exaggerations; (B) false or fabricated verbal or visual statements; (C) dishonest or material distortions of opinions, findings or experiences depicted with respect to the Service; or (D) content that otherwise violates the rights of any person or entity. If any modification or removal of a posted ad or Promotion is required as a result of a substantiated third-party claim or complaint due to the Affiliate’s breach of this Agreement, the Affiliate shall be responsible to take down or remove all content associated with such modifications.
7.30. To not, at any time, directly or indirectly, independently or through others, authorize, allow, assist, or encourage any third party to breach any of the provisions included in this Section 7.
7.31. If we determine, in our sole discretion, that you as an Affiliate have engaged in any of the aforementioned activities or in any manner fails to comply with this Section 7 and of any terms of this Agreement or any laws, rules, regulations or guidelines which ly to you and/or to us, we may (without limiting any other rights or remedies available to us) withhold any Affiliate Fees and/or terminate this Agreement immediately by providing a written notice.